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MustaeV

CLIENT

MUSTAEV USA

VISIT

www.mustaevusa.com

SERVICES

- Brand Architecture

- Identity

- Visual Design

- Site Development | UX / UI Design

- Content Creation

- E-Commerce

- Campaign Production

- Content Creation

- Social Media & Digital Strategy

- Social Media Content

- PR & Influencer Marketing

mustaev usa

TRANSFORMING AND COMMUNICATING A KOREAN COSMETICS BRAND TO THE US MARKET

We partnered with MustaeV USA to help them reposition and re-brand on the third year of the brand's launch in USA. We redesigned and redeveloped the brand's digital home with an all improved and user friendly e-commerce site. With the scope to reach the b2c audience while maintaining our loyal b2b customer, we introduced new sections and channels with editorial and experience-rich content. We introduced the first branded campaign themed "BeYourself" and "New Looks" section. 

As a result of our partnership and a unified digital, social and communications strategy, the brand is enjoying a consistent growth in sales on their e-commerce, consistent organic growth on the brand followers and brand awareness. 

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