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Vs. Magazine

Vs. Magazine

10 Year Anniversary Limited Cover Edition & Event 

vs. magazine

- Branding Concept

- Limited Cover Edition

- Experiential Event Production

For its 10-year Anniversary, Vs. Magazine wanted to do something on brand and unique. We helped Vs. Magazine  to conceptualize a limited 10-year cover edition, to find the right partner for it and to produce a special event. Dom Perignon was selected for the special partnership that included the limited cover collaboration - branded content in print & online and the 10-year party event. 

The result was a limited cover illustration by artist Eric White and a program that run in print and online with model Sasha Luss photographed by Hugh Lippe. 

After scouting for locations for the event, we selected Bathhouse studios for the  event with live sets reproduced from the cover story.