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ELIE SAAB

elie saab

naming & digital content

The Girl of Now  

TheFlownyc worked together with Vs. Magazine on the naming, creative and content production of the

series “The Girl of Now” for the French fashion house Elie Saab . The series started as a mini campaign with interviews for the brand’s digital platform

The Light of Now . As the name of the campaign was very well received, it also become the name of an entire new perfume line.

-Naming

-Concept

-Creative

-Talent Procurement

- Content Production

 
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Girl of Now : The Scent

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