naming & digital content
The Girl of Now
TheFlownyc worked together with Vs. Magazine on the naming, creative and content production of the
series “The Girl of Now” for the French fashion house Elie Saab . The series started as a mini campaign with interviews for the brand’s digital platform
The Light of Now . As the name of the campaign was very well received, it also become the name of an entire new perfume line.
- Content Production