elie saab
naming & digital content
for editorial platform
The Girl of Now
TheFlownyc consulted on the naming, and the creative of the digital content
series “The Girl of Now” for the French fashion house Elie Saab . The series program was launched as a mini campaign with interviews for the brand’s digital editorial platform The Light of Now and was part of an overall brand marketing strategy for the new perfume scent.
-Naming
-Concept
-Creative
-Talent Procurement
- Content Production
