FitFlop x Uma Thurman

fitflop, a 360 approach

With the launch of the new brand manifesto #ForSuperwomen for the UK based footwear brand FitFlop, TheFlownyc was called to

raise brand awareness in the US market, re-instate the positioning while maintaining the loyal clientele and drive traffic to the brand’s e-commerce home. 

Beginning with a new Brand Ambassador, Influencer Marketing, Content creation, to communications and experiential events we worked closely with the brand’s UK and USA teams on a

360 approach to reposition the brand and engage with a new younger audience.

- Brand Repositioning (US Market)

- Influencer Marketing

- Content Production (Video & Social)

- PR (US & German Market) 

- Experiential Event Production (USA)

- Press Day Event Production (USA) 


SOCIAL MEDIA & influencer content